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5 Reasons Why WooCommerce is Perfect For Ecommerce Startups

WooCommerce is a free WordPress plugin that is really useful for ecommerce businesses. Launched in 2011,  WooCommerce now supports thousands of ecommerce websites worldwide. The open-source platform provides users with a feature extensive, making it perfect for ecommerce startups to get a feel for online business in a way which is easy to digest, and doesn’t cost an arm or a leg. So, let’s take a look at why WooCommerce is the best choice for budding online merchants.



1. It’s 100% Free

One of the greatest things of WooCommerce that fetch you is that it is free. This toolkit is favorable especially to small and medium scale businesses which are just starting out, because it will not cost you a thing. All you have to do is download this plugin in a matter of minutes. Despite being free and open-source, WooCommerce offers extensive features out of the box, whilst also being extremely flexible both by nature, and via the additional of extensions.

2. Huge Flexibility

Another great thing about WooCommerce is that merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.

Products can be categorized, given sale prices, and more. Additionally, WooCommerce stores are capable of selling physical, virtual, downloadable and even affiliate/external products.

3. Professional and Customizable

Being free, but WooCommerce is professional and standard. Additionally, you can easily customize it with lots of themes and color variety.

Moreover, the professional outlook ensures that customers and visitors are impressed by your site, and it also affects the admin dashboard, ensuring that it is user friendly and possesses a lot of features you could use to further customize your site.

4. Analytics Made Easy

Woocommerce offers a wide range of analytic tools that make it a top choice for ecommerce developers. The built in analytics system makes a wide array of statistics crystal clear. You will be able to see how your site is doing every day without any extra effort.

With Woocommerce, you can also utilize other tools such as social media to track your customers and get your reports in real time, in well organized tables and graphs or charts. This ensures that you properly optimize your site.

5. Security

Security is the most important factor in e-commerce. Customers need to be assured that the transactions they make are secure, and that the sites they are working with are not fraudulent. And Woocommerce’s security is a major factor of excellence because of the regular updates. It undergoes to ensure that it cannot be hacked and that bugs are quickly weeded out.

The POS on Woocommerce is not only secure, but it also supports a variety of transactions. So, a larger number of customers can utilize the platform.


There are plenty of benefits of using WooCommerce. It is not only free and easy to figure out, but it also looks professional and offers a lot of flexibility. If you are starting your own online store soon, you definitely should think about using WooCommerce. You will be on your way to a more professional looking online store and your customers will be keen on how you have things set up.


(Source: CMS Critic)

I'm the content marketer at ThemesPond. In addition to writing blog posts, I edit our blog, and manage our many content contributors. Also, I’m a member of the WordPress community. I’ve devoted my time on delivering all necessary elements in the WordPress ecosystem, like WordPress tutorial, plugins, themes.

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